The industry analysts at Super Casino have taken a deeper look into the Commercial Intelligence Survey, Awareness, Attitudes and Motivation (UK Mobile Gambling 2013)
To put together the report, research company Vivid Interface and Clarion Events Customer Insights Team joined forces to interview 2,000 mobile gambling in summer 2013. The aim of the study was to gain an insight into the various sectors within the mobile casino industry: sports betting, poker, casino and bingo, as well as the 15% which indulge in gambling across the board.
Awareness of brands was one of the areas which the study focussed on. The analysts found that a male gambler is more likely to be aware of the mobile casino brands available than the female counterpart. The findings also indicated that gamblers become more aware of the mobile casino brands as they get older.
Super Casino is well known for their broad catalogue of games on offer. What keeps them at the forefront of the market is carrying out research projects such as this. A represtative from the online casino brand has the following to say,
“Although female gambling is becoming more popular, it is probably fair to say that more males partake in online gambling on a regular basis so we’re not surprised to see that they have a higher level of awareness when it comes to brands. Through exploring studies like this we can gain a better understanding of our consumer base as well as what customers want and expect when they visit an online casino.”
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